Arts Management

What is Arts Management?

Arts Management is the practice of creating, developing, and operating or producing arts/cultural organizations and/or arts/cultural events. These include: theater, opera and dance companies; orchestras, bands, and other music ensembles or choirs; museums of all sorts and art galleries; historic sites and cultural heritage institutions; fine and performing arts centers; and arts/cultural agencies and arts/cultural advocacy groups.

What do arts managers do?

Arts managers are the bridge between art, artists, and cultural resources and the public. Duties of an arts manager can include: artistic programming; curatorial research; care and restoration of cultural property; fundraising and development; education and outreach; grant writing; audience development and community engagement; box office and membership management; marketing and public relations; event or performance production management; and advocacy and public policy.

What is the certificate in arts management?

The Arts Management Certificate at Sweet Briar College brings together diverse areas of study — from performance to history to business. It provides opportunities to learn and develop scholastic, creative, and analytic skills through hands-on learning experiences such as internships, site-specific courses, and special projects. The certificate complements majors in the performing and visual arts, art history, studio art, history, business and government. Over the last few years, Sweet Briar students pursuing the Arts Management Certificate have held internships at the American Museum of Natural History; Castleton Festival; Center Stage; Endstation Theatre Company; Kennedy Center; Lincoln Center; National Endowment for the Arts; Opera on the James; Monticello; Soho Repertory Theatre; Tacoma Children’s Museum; Virginia Museum of Fine Arts; Taubman Museum of Art; and Pearl S. Buck International.

Must I be majoring in one of the fields listed above to be in the certificate program?

No, that is not a requirement. The Arts Management Program welcomes students from all majors.

But if I’m not majoring in one of those fields, will the certificate translate into other professions?

Absolutely! Students sharpen skills in leadership, writing, communication, and strategic planning. These are all desirable attributes in today’s workforce, regardless of the discipline or industry.

I want to know more! What’s the next step and who do I contact?

Please contact the acting director of the program, Dr. Karol Lawson, at [email protected] or (434) 381-6248.