Business Management Students Raise more than $4K for Susan G. Komen

| December 10, 2008

This fall, students in Tom Loftus’ two business management labs raised more than $4,000 in support of Susan G. Komen for the Cure Richmond Affiliate, an organization that promotes breast cancer research and awareness.

According to Loftus, the total is 50 percent more than his labs have ever raised for a charity in one semester. “Very impressive,” he said, adding that the students organized “very ambitious” fundraisers this fall.

Each semester, students in the business management labs split up into groups and plan events that raise funds and awareness for a charity. This fall, it was Susan G. Komen. Past beneficiaries have included Habitat for Humanity and the Make-A-Wish Foundation.

“Partnering with Komen was an idea that Ashleigh Caisse ’09, one of the lab CEO’s, came up with over the summer, and I’ve been very impressed at how the issue has resonated with students both inside and outside the lab,” Loftus said earlier this fall.

The first fundraiser the students held this semester was “Cleaning for the Cure,” an event that auctioned off students for cleaning duties. In all, 17 business management lab students went on the auction block in Josey Dining Room.

For “Cleaning for the Cure,” auctioned students agreed to spend three hours cleaning dorm rooms, College offices or on-campus houses for the winning bidder. Bidding started at $10.

Pia Cho, one of two lab CEOs, bid on several students and was auctioned off herself for $21. When Michelle Anderson came up for sale, Cho shouted, “I need someone to do my laundry.” Cho bid $10 and, after a counter bid of $15, won Anderson’s services for $20.

When it was Kristen Anderson’s turn to be auctioned, the sophomore stood patiently on stage as students yelled, “Ten dollars! Fifteen! Twenty! Twenty-five!” The bidding finally stopped at $30.

All told, by the time the last “going, going, gone!” was shouted, a total of $225 was raised for Susan G. Komen for the Cure.

While their classmates were being auctioned, another group of business management lab students was selling Halloween-themed “Boo Grams” and pink T-shirts to benefit Susan G. Komen.

Alysha Norbury ’11 designed the shirts, which had pink breast cancer awareness ribbons on the back intertwined to form a heart and the slogan, “Sweet Briar Women Support the Fight.” The group ordered 130 T-shirts and sold nearly all of them for $10 each.

The Boo Grams raised $204.28 and T-shirt sales collected $320.02 for Susan G. Komen.

On Oct. 23, a benefit concert was held in Josey Dining Room. Sweet Briar sophomore Liz Wise performed, as did 2008 graduate Michelle Raymond. The headliner was Charlottesville band, Ravens Place.

Event planner Murphy Horne ’09 said organizing the event was challenging, due to date conflicts, budgetary constrictions and weather problems. “We had to be resourceful, which you have to be in the business world all the time,” she said.

Approximately 100 to 150 people attended, and the event raised $162 for the charity.

“Fund Run: Steps Toward a Cure,” a 5K run held on Oct. 26, attracted 65 to 100 people, including about 15 from outside the Sweet Briar community. Awards were given in several categories, including “most pink clothing” and “fastest time,” and the event also offered a silent auction and funnel cakes. The race raised $724.61 for Susan G. Komen.

A chili cook-off, “Cooking for the Cure,” was held on Nov. 16 in Josey Dining Room. Nine cookers competed, 40 to 50 people paid $5 each to taste the chili, and after expenses, $173.50 was donated to the charity.

“Fast for the Cure,” an event during which students abstained from swiping their meal cards to raise money, was held on Nov. 20 in Reid Pit. More than 400 students – about 60 percent of the student population – participated, and $2,562.78 was raised for Susan G. Komen. The total was reportedly $800 more than a similar event raised last fall.

One of the lab groups chose to raise funds and awareness for the United Way by hosting a miniature golf tournament on Nov. 13. The five-hole course ran through Sweet Briar’s academic buildings. Four teams of four participated, and prizes were given in five categories. Mulligans –do-overs – were sold for $1 each, and $64 was raised for the United Way.

Category: Business